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Shoe Care Guide

Buying a pair of handmade shoes is always a rewarding experience in which footwear aficionados perform a true labour of love: taking care of them. These works of art by master craftsmen can maintain their splendour over time thanks to minor, yet continuous care and attention. To ensure longer life, many employ the skills of […]

Buying a pair of handmade shoes is always a rewarding experience in which footwear aficionados perform a true labour of love: taking care of them.

These works of art by master craftsmen can maintain their splendour over time thanks to minor, yet continuous care and attention.

To ensure longer life, many employ the skills of expert shoeshines, known as sciuscià in Italian. The term clearly reflects its Neapolitan origins and Naples is considered by many to be the birthplace of the art in the early 1900s.

To this day, even though automation has become widespread in every field, this “ancient” profession has endured and has become a secret weapon of the modern gentleman.
Below, there are some basic tips to begin giving your shoes a new lease of life. Over the next few articles, we will see how to specifically “treat” leather and suede shoes.

 

The golden rule, which is probably obvious and is a trap into which everyone has fallen at some time or another, is not to wear new shoes for the entire day.

Like any rule, there is always an exception that confirms it… In fact, Moreschi shoes can be worn 24 hours a day from the very first time you slip them on, thanks to the quality of the materials used and an extremely comfortable fit.

Whether they are laced or moccasins, always use a shoehorn to put them on, so that less pressure is exerted on the heel counter and the shoes last longer.

Once you have taken them off, place a wooden shoe trees in scented cedar inside them, which helps the shoe maintain its shape and, above all, absorbs the moisture generated by the foot on the inner lining.

After each use, it is very important to remove the dust accumulated during the day, so use a natural bristle brush and, if the shoe is made of leather, apply a small dose of  polishing paste with a soft cloth.

Last but not least…

Let your shoes rest: avoid wearing them for two consecutive days, since they need time for the moisture caused by your feet to dry and, above all, never put them in a plastic bag as doing so could block the flow of air and not allow them to “breathe”.

These guidelines are the basis for extending the life of your shoes, whether they are handmade or for leisure wear. However, you need continuous dedication using appropriate, high-quality products to achieve excellent results.

This post is also available in: Italian

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